What will it take to restore trust in the banking system?
I grew up in a world where a run on the ‘bank’ was never realistically going to happen. I grew up in a world where when someone wished to declare the truthfulness of their assertion they’d simply say...
View ArticleA Chat with Alfonso Rodes, CEO of Havas Media
Alfonso Rodes, the CEO of Havas Media and Deputy CEO of Havas, was in Singapore recently as part of some of his pit stops around Asia-Pacific. In this interview, I had the pleasure of picking his...
View ArticleVideo Interview with Microsoft Advertising Asia: Spikes Asia 2012
Microsoft Advertising Asia extended a VIP pass to me recently to attend Spikes Asia 2012, Asia's creative advertising festival. It was a privilege for me to be presented with the opportunity to attend...
View ArticleFeatured on SlideShare: The Future of Social is Mobility
I was in Manila recently, and this is one of the presentations I gave recently to some of Havas Media Ortega's key clients, including Unilever, Globe Telecom, and Unilab, the largest pharmaceutical...
View ArticleSocial Media Lessons from Chinese Etymology
“社会化媒体” is the mandarin translation of Social Media, with the literal meanings of “社 会” being “society” and “媒体” as “media”. But there’s an extra character- “化” , which is attached to “社会”, or society....
View ArticleBofA Campaign Takes First Step On The Road To Redemption
In its first big ad campaign in years, Bank of America is shooting for humility by shifting focus off itself and onto "connections." But is this the image repair job the bank needs?
View ArticleAdvertising Clinic: 6 Tips For Better Banking Billboards
It’s not easy to write a good billboard message. You’ll see why as you examine these 3 examples.
View Article25 Banking Billboards Reviewed: The Good, Bad & Ugly
The Financial Brand grades over two dozen bank and credit union billboards using three basic criteria: clarity of message, visual style and simplicity.
View ArticleCredit Union Glues Thousands Of Pennies To Billboard, Makes Awesome Mural
Vancity sorted over 60,000 pennies by color and tarnish level, then glued them to a massive billboard to create a mosaic masterpiece.
View ArticleBuild your audience, not brand recall
Revenue is the driver of business, and most businesses for the longest time have been accustomed to building a pipeline of business, targeting specific demographics or segments of customers, or raising...
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